This simple and effective formula is made with 70% organic ingredients you know and trust. Fluoride & SLS-free, our low-foaming toothpaste uses organic menthol crystals to freshen breath naturally. Organic coconut flour & fair trade organic coconut oil helps to gently remove plaque and whiten teeth, while organic aloe helps soothe gums. Vegan & cruelty-free, with no artificial colors or flavors, carrageenan, preservatives, synthetic detergent foaming agents or sweeteners—none!